Take-Two Interactive’s latest marketing reveal may deliver a big blow to Grand Theft Auto 6 fans who have been divided over its release…
Rockstar’s parent company Take-Two has filed its annual 10-K forms with the United States Securities and Exchange Commission (SEC). 10-K is essentially an overview of the company’s spending for the coming years.
In this case, Take-Two noted a typical increase in its marketing budget in fiscal year 2024. Take-Two expects to spend $ 89 million on marketing between April 2023 and the end of March 2024. That increase was originally expected in the prior year fiscal year, and was at a relatively minor $ 78 million.
According to a note [PDF] (via Venture Beat) by industry analyst Jeff Cohen, this is where GTA 6 will be released.
In fact, Cohen says that a similar increase in marketing spending preceded the release of Red Dead Redemption 2. Following that pattern, GTA 6 will likely come out between April 2023 and March 2024. For reference, $ 89 million budgeted for spending Marketing is more than double. that of any year from now until fiscal year 2013.
It may sadden many to know that this also aligns with the first GTA 6 development reports, and makes perfect sense. Grand Theft Auto 5 continues to top the sales charts, GTA Online continues to be incredibly popular, and from a financial point of view Rockstar Games is sure to release another entry. This report might even go as far as to suggest that next-gen consoles may play a bigger role than most know; in the next year or two, there may still be several who haven’t made the change yet. On the other hand, for fiscal year 2024, many players may already be on the PS5 and / or Xbox Series X.
At the end of the day, it doesn’t appear that the GTA 6 release date will be soon. There’s also always a chance that these projections will be delayed as the increase in spending shifted from the 2019 report to the 2020 report in a fiscal year. So the best bet now is to wait and see what Rockstar Games has in store.
It also goes without saying that this launch target could change once again, but we’ll have to wait until next year’s presentation to find out if it has. And yes, that would be a decade after GTA 5.